![Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series) [Ep. 58]](https://s3.castbox.fm/31/50/49/32c8046bec45ccb7b42a3df9e86c9e8977_scaled_v1_400.jpg "Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series) [Ep. 58]")
Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series) [Ep. 58]
Update: 2025-08-12
Description
Webinar or challenge?
In this episode, I’m sharing why I went with a 3-day challenge for my $60K launch (and why I’d do it again).
You’ll learn:
✨ The pros & cons of each launch style
✨ How to keep people engaged start to finish
✨ My FB pop-up group “popcorn strategy” that boosts connection & conversions
xo, Masha
💞 Let's connect:
📌 Re: Tech:
Since Facebook updated their API, and you can no longer stream into groups using third party apps like BeLive, I now host my Challenges on Zoom, and then upload the replay to the pop-up FB Group.
Comments
In Channel
![Is Social Media Marketing Dead? How to Build Your Thought Leadership on LinkedIn with Brenda Meller [Ep. 66]](https://s3.castbox.fm/93/72/db/47d144e7ff9cf452e39bddbe06cb075894_scaled_v1_400.jpg "Is Social Media Marketing Dead? How to Build Your Thought Leadership on LinkedIn with Brenda Meller [Ep. 66]")
![Stress-Free Bookkeeping & Audit-Proof Taxes: IRS Insider-Turned-Entrepreneur CPA Sheila Koenig Shares What Every Small Business Owner Must Know [Ep. 65]](https://s3.castbox.fm/5b/7a/43/64bf9cb66324a6ad735c1e34355b5c4ecc_scaled_v1_400.jpg "Stress-Free Bookkeeping & Audit-Proof Taxes: IRS Insider-Turned-Entrepreneur CPA Sheila Koenig Shares What Every Small Business Owner Must Know [Ep. 65]")
![Small Email List Success: How Soul Reader Yvonne Arnold Made $20K in a Week & Sold Out Her $25K Offer — Without Social Media or Launching (for Sensitive Empaths & Healers) [Ep. 64]](https://s3.castbox.fm/97/80/ee/cf0eac051e40a58bca513e8fe82df30ac2_scaled_v1_400.jpg "Small Email List Success: How Soul Reader Yvonne Arnold Made $20K in a Week & Sold Out Her $25K Offer — Without Social Media or Launching (for Sensitive Empaths & Healers) [Ep. 64]")
![Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]](https://s3.castbox.fm/84/5e/f3/1a9e174c62ae5b9d810f0f2c963f2eaead_scaled_v1_400.jpg "Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]")
![Master Your Launch Strategy & Confidently Launch Your Course, Membership or Program in 3 Weeks (Launch Your Magic Bootcamp Starts Sept 22!) [Ep. 62]](https://s3.castbox.fm/f4/11/cb/516f8d2383954d7fb51ad6f2207db0f486_scaled_v1_400.jpg "Master Your Launch Strategy & Confidently Launch Your Course, Membership or Program in 3 Weeks (Launch Your Magic Bootcamp Starts Sept 22!) [Ep. 62]")
![Your $100K Vision Masterclass (Part 7 of 7 of Launch & Chill: The Summer Series) [Ep. 61]](https://s3.castbox.fm/62/4c/65/57d4c942f93a69daf809700bf3219df1f5_scaled_v1_400.jpg "Your $100K Vision Masterclass (Part 7 of 7 of Launch & Chill: The Summer Series) [Ep. 61]")
!['The Secret' to Success: The Energetics of Abundance (Part 6 of 7 of Launch & Chill: The Summer Series) [Ep. 60]](https://s3.castbox.fm/a8/3f/10/cd77df3ffdba1cdc2ae8b1d05c578f4a5d_scaled_v1_400.jpg "'The Secret' to Success: The Energetics of Abundance (Part 6 of 7 of Launch & Chill: The Summer Series) [Ep. 60]")
![How to Position and Price your Irresistible Offer for Maximum Revenue (Part 5 of 7 of Launch & Chill: The Summer Series) [Ep. 59]](https://s3.castbox.fm/de/db/56/29ffdcfcb27e1f8c09ce3ee682f4e774f2_scaled_v1_400.jpg "How to Position and Price your Irresistible Offer for Maximum Revenue (Part 5 of 7 of Launch & Chill: The Summer Series) [Ep. 59]")
![My 3 Day Challenge Launch Structure- a Step by Step Breakdown you can Follow (Part 3 of 7 of Launch & Chill: The Summer Series) [Ep. 57]](https://s3.castbox.fm/e6/f7/e3/78aa142b352661f7d4d186780cf3bbb8f4_scaled_v1_400.jpg "My 3 Day Challenge Launch Structure- a Step by Step Breakdown you can Follow (Part 3 of 7 of Launch & Chill: The Summer Series) [Ep. 57]")
![How I tripled my Launch Revenue WITHOUT Growing my Social Audience or Email List (Part 2 of 7 of Launch & Chill: The Summer Series) [Ep. 56]](https://s3.castbox.fm/27/18/78/cf1591d3a002405e4a7cd61aad531530ed_scaled_v1_400.jpg "How I tripled my Launch Revenue WITHOUT Growing my Social Audience or Email List (Part 2 of 7 of Launch & Chill: The Summer Series) [Ep. 56]")
![Start to Launch & Chill: 60k in 30 Days—Without ads, a Pre-Launch Runway, or Daily Posting (Part 1 of Launch & Chill: The Summer Series) [Ep. 55]](https://s3.castbox.fm/75/a4/68/cc7282a9728e6ce544a4e33ea65fbca25f_scaled_v1_400.jpg "Start to Launch & Chill: 60k in 30 Days—Without ads, a Pre-Launch Runway, or Daily Posting (Part 1 of Launch & Chill: The Summer Series) [Ep. 55]")
![How to Scale from $100K to Multi 6 Figures - Online Business Growth, Meta Ads & Repeatable Systems with Marketing & Sales Expert Paul Pruitt [Ep. 54]](https://s3.castbox.fm/19/b9/b7/d423e41182cfbfd640a827c4c63cd0f46d_scaled_v1_400.jpg "How to Scale from $100K to Multi 6 Figures - Online Business Growth, Meta Ads & Repeatable Systems with Marketing & Sales Expert Paul Pruitt [Ep. 54]")
![Booked out with $8K Clients: How Parenting Coach Lorena Seidel Went from Overwhelm to a High-Ticket Coaching Business Working Part-Time as a Single Mom [Ep. 53]](https://s3.castbox.fm/17/66/94/4447ee7ff3ab8594d2a33f40a7bfcf7690_scaled_v1_400.jpg "Booked out with $8K Clients: How Parenting Coach Lorena Seidel Went from Overwhelm to a High-Ticket Coaching Business Working Part-Time as a Single Mom [Ep. 53]")
![From Scarcity and Self-Sabotage to Planning for Success: Your Mid-Year Money Mindset & Abundance Manifestation Reset [Ep. 52]](https://s3.castbox.fm/ed/4d/8b/21fbdda2adebc6d19b6a9f7b4ea1d0f642_scaled_v1_400.jpg "From Scarcity and Self-Sabotage to Planning for Success: Your Mid-Year Money Mindset & Abundance Manifestation Reset [Ep. 52]")
![From Idea to Income in One Day: Create a Mini Bundle That Nurtures Leads & Warms Them Up for Your Signature Offer [Ep. 51]](https://s3.castbox.fm/1d/14/50/90e9fcf406739bfe40ca6bdd4c93a8af35_scaled_v1_400.jpg "From Idea to Income in One Day: Create a Mini Bundle That Nurtures Leads & Warms Them Up for Your Signature Offer [Ep. 51]")
![From Doomscrolling to Success Boundaries: Social Media Breaks for a more Joyful, Focused & Productive Summer in Your Business [Ep. 50]](https://s3.castbox.fm/22/c1/e9/8ef338df67a1b5f1e33ddf532950b9b35a_scaled_v1_400.jpg "From Doomscrolling to Success Boundaries: Social Media Breaks for a more Joyful, Focused & Productive Summer in Your Business [Ep. 50]")
![Clone Yourself with AI: How to Build a Custom GPT That Nurtures, Converts & Sounds Like You — Scale Your Coaching Business & Magnify Your Magic [Ep.49]](https://s3.castbox.fm/6c/bd/f8/cae0a4f69ddc17d4b9aad2e4f16ea35c32_scaled_v1_400.jpg "Clone Yourself with AI: How to Build a Custom GPT That Nurtures, Converts & Sounds Like You — Scale Your Coaching Business & Magnify Your Magic [Ep.49]")
![Money and Receiving Blocks: From Self-Doubt to Sold Out—Staying in Abundance in My $90,000 Launch [Ep. 48]](https://s3.castbox.fm/5c/e8/79/b0ca7f0f017bc0f848503da98892a86aa3_scaled_v1_400.jpg "Money and Receiving Blocks: From Self-Doubt to Sold Out—Staying in Abundance in My $90,000 Launch [Ep. 48]")
![Launch with Ease, Sell with Soul: 1 Year of Money Magnet Mama + The Dream Program Launch Box Giveaway (for Coaches and Course Creators) [Ep. 47]](https://s3.castbox.fm/04/8d/58/941b1d60d02cbaa7f6c281f566156125e6_scaled_v1_400.jpg "Launch with Ease, Sell with Soul: 1 Year of Money Magnet Mama + The Dream Program Launch Box Giveaway (for Coaches and Course Creators) [Ep. 47]")
Download from Google Play
Download from App Store
United States00:00
00:00
x
